Soča Valley Destination Strengths, Tourism Trends and Sustainability Challenges: Interview with Janko Humar – Sustainability Leaders Project

Soča Valley Destination Strengths, Tourism Trends and Sustainability Challenges: Interview with Janko Humar – Sustainability Leaders Project

Slovenia: long known by outdoor fans and adventure seekers as the less touristic, more affordable and perhaps more authentic part of the European alps, is on its way to becoming a mainstream destination. For some this is good news, whereas for others it poses a destination management challenge.