The desire for sustainable products is an ever-expanding global trend, which has slowly permeated all areas of commerce over the past few years. This trend has traversed disciplines and marketplaces, from the food and drinks industry to fashion. And health and beauty is no exception. There are four key consumer macro trends that seem to stand out within the industry.
The first: ‘Clean beauty’. This movement gathered momentum in 2019 and has really gained traction in 2020, with lots of huge brands partnering with sustainable beauty brands. A great example is Ultra Beauty who recently announced a partnership with clean retailer Credo and will now feature brands such as Innersense Organic Beauty and One Love Organics.