Absolut Vodka Touts Transparency with Naked Campaign

, Absolut Vodka Touts Transparency with Naked Campaign, The Circular Economy

Absolut is calling attention to its supply chain transparency and sustainability efforts in a video ad campaign released this week. With the tagline “the vodka with nothing to hide,” the Swedish company’s video about the local production process features completely naked — and strategically blurred out — employees and farmers. “We only use wheat that comes from around Åhus, Sweden,” our nude guide Gunnar tells the camera. “And we know each farmer by name. Hey Lars!”

Source: www.environmentalleader.com

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