Brands need to consider ethical values and ingredient transparency for fragrances, say experts

, Brands need to consider ethical values and ingredient transparency for fragrances, say experts, The Circular Economy

Brands may need to consider ethical valuesingredient transparency or more unique benefits to differentiate from competitors and command a price premium. Gender is at the heart of the category right now, with men expecting more sophisticated messaging and women balancing femininity with feminism.

Source: www.cosmeticsbusiness.com

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