Sustainability efforts in the fast fashion industry: consumer perception, trust and purchase intention | Emerald Insight

, Sustainability efforts in the fast fashion industry: consumer perception, trust and purchase intention | Emerald Insight, The Circular Economy

This study aims to test for factors affecting environmental sustainability and purchase intention in the fashion industry. Accordingly, the authors developed a framework that depicts the relationships between perceptions of social responsibility, consumer attitude, trust, purchase intention and perceived consumer effectiveness. Design/methodology/approach An online survey was conducted with an internationally diverse sample of 216 consumers.

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