Making beauty product packaging environmentally friendly is a challenge for the beauty industry for reasons that include using mixing plastic materials and having poor recyclability as a result of packaging design and branding. Beauty Kitchen is a UK-based cosmetics company with a focus on sustainable packaging. It’s ’Return, Refill, Repeat’ programme, launched in partnership with Unilever, enables customers to drop off empty containers at any Holland & Barrett store in the UK, Ireland, Netherlands, or Belgium to be sent back to Beauty Kitchen. Consumers will then receive 100 ‘Reward for Life’ points at the retailer.
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