THE BETTER HOME IS AN INTELLIGENT AND LOVABLE BRAND IN THE ‘SUSTAINABLE CLEANING’ SPACE | Leapfrog Strategy Consulting

, THE BETTER HOME IS AN INTELLIGENT AND LOVABLE BRAND IN THE ‘SUSTAINABLE CLEANING’ SPACE | Leapfrog Strategy Consulting, The Circular Economy
Don’t you love it when the detergent pack zooms across the shirt turning it a crisp white? Or when the toilet cleaner is advertised removing the grimy build-up to reveal a shiny, spotless surface? It’s pleasing to imagine the strong chemicals cutting through dirt and germs. But only because we’re not aware of the whole picture.

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