Today I want to bring to the attention of the reader The Hera Group (Gruppo Hera), an Italian multi-utility that with its unique business strategy respects the environment while creating shared value to its customers. The company brings innovation on all fronts, from Circular Economy, Utility 4.0, Smart City, to Customer Experience. Let’s start from the beginning. Hera (Holding Energia Risorse Ambiente) was created in 2002 as the first Italian experiment in the combination of council-owned companies into a single multi-utility to optimize their respective assets and provide for efficient and integrated services to their customers. Hera is mainly a publicly-owned company, where the shareholder municipalities are united under a shareholders’ agreement.