At Best Buy, we aspire to drive forward the circular economy by maximizing the value of the resources in consumer electronics. We do this by reducing product damage prior to customer use, extending the useful life of products through our repair and trade-in programs, and recycling to the highest-value commodity at a product’s end of life. Best Buy has been collecting consumers’ used electronics since 2009 through our in-store recycling program. The program is both solving a customer need and keeping potentially harmful materials out of landfills. We have collected more than 1.7 billion pounds of electronics and appliances, and we are on track to meet our goal of collecting 2 billion pounds by 2020. However, we still wanted to innovate and move the industry forward.