Alibaba uses 11.11 online shopping event to double down on sustainability
In kicking off its annual 11.11 global shopping event, now in its 13th year, Alibaba Group CMO Chris Tung took the opportunity to highlight that the main focus for this year’s shopping event would be sustainability. “We are making sustainability at the heart of the festival,” he told media during a virtual press event. “We believe that behavioural change is essential to ensuring a sustainable future, which is why as the creator and leader of the 11.11 festival, Alibaba aims to play an important role in driving those positive changes.”