Hair care disruptor Hairstory wins new investment to push forward with sustainability
Hairstory, an American-based disruptor hair care brand, has landed a minority investment from equity investor Summit Partners. The brand’s core product, New Wash, was developed without the use of detergents in an effort to stop consumers from over-washing their hair. Founded by a team of hair care veterans in 2015, the company believes that cleansing the hair without shampoo is healthier for the hair and scalp, and better for the environment.