The First Ever UK Livery Recycling Programme in Partnership…
In June 2021, Aura implemented the first-ever livery PVC recycling programme in the UK. The brand-new programme involves the recycling of PVC vinyl and waste from livery wraps, saving it from ending up in landfill or incineration. A major milestone in branding! Aura consistently challenges our suppliers to develop sustainable solutions, so when our suppliers, Metamark, came to us with the first recyclable self-adhesive PVC vinyl, we were delighted! After exploring the idea, we took it to DPD as we knew it would be ideal for our upcoming project.