4 practical ways brands can make their sustainability initiatives more authentic

Following the U.S. Department of Energy Solar Decathlon 2009, Team Ontario/BC’s North House was to travel more than 4,000 km (2,500 mi) to Vancouver for the 2010 Winter Olympics. Unfortunately, the cost of moving and rebuilding the house ultimately prevented this. Instead, North House returned to the University of Waterloo. On June 6, 2013, it reopened at its permanent home at the rare Charitable Research Reserve as a research and outreach facility. Team Ontario/BC—made up of faculty and students from the University of Waterloo, Ryerson University, and Simon Fraser University—collaborated to construct North House for the U.S. Department of Energy Solar Decathlon 2009. Its entry took fourth place in the competition with top-five finishes in seven of the 10 decathlon contests.