Absolut Vodka Touts Transparency with Naked Campaign
Absolut is calling attention to its supply chain transparency and sustainability efforts in a video ad campaign released this week. With the tagline “the vodka with nothing to hide,” the Swedish company’s video about the local production process features completely naked — and strategically blurred out — employees and farmers. “We only use wheat that comes from around Åhus, Sweden,” our nude guide Gunnar tells the camera. “And we know each farmer by name. Hey Lars!”
Source: www.environmentalleader.com
