BYD – one of the world’s leading New Energy Vehicle (NEV) manufacturers – believes its global reputation as an ‘eMobility pioneer’ will help build a positive BYD brand profile in Norway following the recently-launched BYD Tang SUV. The company points to its 26-years of experience in electric battery development and also its credentials as the only NEV manufacturer to offer a truly complete eMobility solution, including its own powertrain systems, rechargeable batteries, motor-control systems and, significantly, its own IGBT (Insulated Gate Bipolar Transistor) power semiconductors.