At Kingpins, Denim Brands Say Sustainability Needs a Cohesive Story

When buying clothes, most people don’t think about the impact it has on the environment. With more and more people buying from fast-fashion empires like Zara, H&M, and Forever 21, should this be a subject of concern for the public?   Fast-fashion is a new subject for most people, emerging within the last decade. Fast-fashion focuses itself on being cheap, trendy, and reliable.  Mass production always has negative impacts;, factories almost always have high pollution levels and poor work conditions.  According to a Princeton study on the impact of fast-fashion, approximately 20% of the wastewater worldwide is produced by the process of mass producing cotton for these brands. The same study shows that 35% of all microplastics entering our oceans are from producers turning to plastics for cheaper production.