Black Friday 2020: Are Consumers Moving Away from Sustainability?
According to Adobe Analytics data, last year the event was so popular that US shoppers spent a record $28.49 billion online, an increase of 17.7% compared to 2018’s takings. And what’s perhaps even more encouraging for online retailers in 2020 is the estimated $75bn in total sales for Alibaba from this year’s Singles Day (the huge shopping holiday in China that takes place on November 11). That figure is double that of last year, providing hope that this Black Friday could be the best ever.
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