The Sustainable Inclusive Business (SIB) Kenya is calling on government and businesses to embrace circular economy noting that Kenya’s economy cannot thrive in the long run without a deliberate shift to a system that restores and regenerates natural resources. A circular economy is an economic system that eliminates waste by promoting better designs, reuse, take-back schemes and recycling. “Circular economy won’t just happen; it will wait till everyone takes individual and corporate responsibility and it requires intention and design,” said Ms. Karin Boomsma, the Centre’s Project Director.