EIT Climate-KIC partner University of Bologna unveils interactive web-based tool showing link between socio-economic indicators and sustainability transition in EU coal regions.
Carbon labels and digital passport for clothing, accessories and shoes may quickly become fashions hottest new trend. Telling end users how to wash or take care of their wares is no longer enough to appease today’s green-led consumers. Weary of greenwashing (only 20 Percent of consumers actually trust brand sustainability claims), consumers are looking for hard facts before giving up their dollars. I’ve spoken before about the heavy impacts of fast fashion and how the revolving of trends with every season has snowballed into widespread pollution, a waste crisis, and the exploitation of workers. And yet, there are few signs of change.
A new collection of environmentally sustainable footwear and apparel has been launched by ASICS using new circular processes.
The new ‘Earth Day Pack’ is the ASICS brand’s most planet-friendly cross-category collection to date, it says, having been created using a circular manufacturing approach that saw around 5 tonnes of textile waste, the equivalent of 25,000 t-shirts, recycled into new shoes.
The pack includes products from across ASICS running, court, and Sportstyle ranges, including sports and running shoes, as well as a wide range of clothing. And all footwear feature a specially created sunflower icon symbolising the brand’s commitment to preserving the planet for future generations’, ASICS says.
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