Merrell, the leading outdoor performance and lifestyle brand, today announced This Is Home, a multi-year sustainability initiative designed to inspire consumers to protect the nature that shapes their everyday lives. The campaign will focus on digital, social, and connected TV while showcasing Merrell footwear and apparel that is made with more sustainable materials. The goal is to inspire people to get outside while minimizing their environmental impact. To kick off the inaugural year of This Is Home, Merrell is launching a multinational product takeback and resale program called Merrell ReTreadSM, which will save 300,000 pairs of footwear from landfills in our own backyards. This first of its kind program introduces the takeback economy to the footwear industry and is a step towards a more circular economy.
Did you know that the fashion industry is considered one of most polluting industry in the world? Luckily, more and more fashion producers and consumers are starting to do their part to halt the industry’s environmentally and harmful practices by shifting towards more sustainable materials, less resource-intensive ways of manufacturing and more responsible choices.
The social and economic impact of the financial crisis in 2008 not only sent shockwaves throughout the world, it also galvanized a growing movement of citizens and business leaders who wanted companies to be more socially and environmentally responsible.
The future of the circular economy is bright, and the way we think about waste and recycling is about to change.
The common goal of Spain’s circular economy implemented both at city and countryside level is to reuse waste, yet local agri-food companies and organisations are aware that this model needs to be adopted gradually in the sector.