Circular Economy For a Clean Ocean

There are a few stats in our ongoing Pulse data that have troubled me for quite some time: 70% of people living in America say they feel moderately to very strongly responsible for changing their daily choices to positively impact the environment. 77% say the average person should be taking concrete steps to reduce their environmental impact (though this is down from 90% in 2016). 80% agree that we have a moral duty to leave the earth in as good or better shape than we found it. I’ve been troubled because it’s not what’s actually happening. We don’t see three-fourths of the American population taking steps to reduce their environmental footprint (beyond recycling or wishcycling). Even in our own studies, only 26% of the American population can name a brand they’ve intentionally purchased or not purchased because of the perceived environmental or social record of the manufacturer. And while 26% is a great number — and headed in an upward right trajectory when you look at the data over the last 13 years — it’s still not 70-80%.

The Product Platform Rulebook is an open-access guide, developed by the Construction Innovation Hub and industry leaders, for various stakeholders within the supply chain to develop and deploy Product Platforms. The Rulebook aims to enable and promote the adoption of Product Platform approaches by providing guidance, tools, and a common framework for the industry.  The construction industry needs disruption, which the innovators and early adopters have initiated over the last few decades with the adoption of Modern Methods of Construction. But we now need guidance to build confidence in the approach for the majority to follow.  A Product Platform is often referred to as a ‘Kit of Parts’ which is a group of common and repeatable assets that can be configured and combined with interoperable components to deliver a range of distinct projects.