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Dale Vince has a winning strategy for sustainability
In 2010, when Dale Vince purchased his local soccer club, his primary motivation was to save it from bankruptcy. But Vince, the founder of the British company Ecotricity — which says it was the first company in the world to sell green electricity — soon realized he could transform the club into a model for sustainability. By serving only vegan food to players and fans, capturing rainwater to irrigate the organic field, and installing solar panels and electric vehicle charging points at the stadium, he has since turned Forest Green Rovers into what FIFA, global soccer’s organizing body, in 2018 called the greenest soccer club in the world. And he has plans to go even greener.
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