Direct to Consumer, augmented reality and sustainability: The key eCommerce trends for 2021
Following a year like no other that saw eCommerce hurled five years ahead of its time, 2021 is set to see emerging eCommerce trends that will centre around preparing for the unpredictable, says global eCommerce platform provider Kooomo, “If 2020 has taught us anything, it’s that nothing is out of the realm of possibility as far as the future goes,” says Ciaran Bollard, CEO of Kooomo. “Bricks and mortar retailers were forced to place digital transformation at the top of their agendas and online retailers have had to respond to the immediate, and unprecedented changes to consumer behaviour at the hands of COVID-19.”
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