88-Acres is a food brand created from a modern-day love story. On founder Rob and Nicole’s fourth date, Rob had a severe food allergy reaction that landed him in the hospital. The rest is history and an entire brand that fuses the two’s pasts and futures into a world filled with foods that deliver huge flavors without making sacrifices for their allergies. With the help of ROOK/NYC, the brand recently underwent a brand and packaging redesign that helped elevate consumer’s perception of the brand. The result is playful packaging that still maintains the welcoming terminology of being a home-cooked kind of brand. While the brand updated its packaging, it decided to continue with its original logo to maintain brand and flavor recognition for its loyal consumers. The bright colors reminiscent of the flavors within create a unique packaging set that’s fun while proving that this brand is a leader in the category and highly trustworthy.