Fashion influencers find new opportunities during Covid-19
With word of mouth through social media driving purchasing decisions, influencer marketing is unlikely to disappear, but brands need to adjust their strategies. Influencers who can pull in audiences across multiple content categories and do behind-the-scenes creative work for brands will thrive. The shift will see brands move beyond traditional dressing or product placements and explore new ways to refresh their look and stand out online.
Source: www.voguebusiness.com
