Give Us That Old Time Sustainability
A little-known magazine from the 1970s is worth a flip-thru as it focused on a subject that we are still urgently wrestling with today: sustainability.
Source: www.printmag.com
A little-known magazine from the 1970s is worth a flip-thru as it focused on a subject that we are still urgently wrestling with today: sustainability.
Source: www.printmag.com
The fashion industry is the world’s second largest polluter behind big oil, and is responsible for around 10% of global greenhouse gas emissions. There are a number of contributing factors to this problem, ranging from “fast fashion”—a model based on producing low-cost garments intended to be worn only a handful of times—to disposal of luxury overstock merchandise. Consumers today are increasingly conscious of environmental issues. Younger generations in particular have a clear preference for environmentally friendly products—74% of millennials and 62% of Generation Z are willing to pay more for sustainable goods. Thankfully, consumer demand has caused a discernable and welcome shift towards sustainability in the fashion and apparel industry.
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