Pembroke VCT, the venture capital trust focused on building the brands of tomorrow, has made an initial investment into COAT, the high-grade, sustainable paint company. COAT, which has been carbon-neutral since launch, is revolutionising the home decorating experience by redefining the customer experience of purchasing paint. Founded by Rob Abrahams and Rob Green in 2020, COAT was launched to address the negative aspects associated with the $90bn legacy paint industry and meet the needs of a more contemporary consumer by focusing on quality, sustainability and customer experience. Taking advantage of the founders’ combined experience in the paint industry and consumer marketing business, COAT offers a range of hand-made-to-order paints with free next-day delivery.