How to create Sustainable Marketing with Michelle Carvill

Subaru of America, Inc. today announced it has successfully diverted more than 6 million pieces of hard-to-recycle trash from landfills across the country thanks to its continued partnership with international recycling leader, TerraCycle®. The automaker has expanded its commitment to protect the environment through Subaru Loves the Earth month and will continue its partnership with TerraCycle at its headquarters and retailer locations nationwide throughout the remainder of the year.

When Sowete-ü K. Letro was growing up in Dimapur, a town in the northeast Indian state of Nagaland, she had a habit of collecting things. The 27-year-old Letro recalls how she was obsessed with not throwing away any of her things including electronic waste (e-waste). Even when a few items would become useless, she would fondly keep them with herself believing she might use them again in the future. “I have been a hoarder all my life,” Letro said.