Hyatt will phase out single-use bathroom amenities

Environmental, social and governance (ESG) considerations are increasingly important decision-making criteria for organisations to measure their activities and report progress.  When an organisation chooses a strong ESG profile, it demonstrates strong commitment, both to codes of practice and corporate values, and to current and potential investors and lenders. It is a mark of distinction among competition, and supports an organisation’s attractiveness to employees and customers, presenting a key financial incentive. Whereas, a lower ESG profile or performance will increasingly suggest apathy towards the interests of wider society – whether intentional or not.  Accountability is a powerful element in purchasing decisions, particularly in complicated and lengthy supply chains. Consumers want to know the background of service providers. Both employees and customers expect companies to stand for something with a positive social impact. For example, more than six in ten younger consumers closely consider a company’s ethical values and authenticity before buying their products.

Valeria Horton finished college in May 2020, two months after the COVID-19 lockdown had stopped everything in Mexico. With a stagnant economy and few job offers for recent graduates, Valeria decided to take advantage of the crisis to start a business. This is their story and with the sole objective of promoting their entrepreneurship, I pitch the idea to them. Like many other graduates, Valeria started looking for work after finishing her Communication studies, but the process was very complicated. “There was the pandemic and there was, well, there is a crisis, so I decided to start a project. I did not want to wait and I wanted to start this so that there are no more pandemics in the future, “he says.