According to Gartner, campaigns integrating 4 or more digital channels will outperform single- or dual-channel campaigns by 300% from a performance perspective. But we need to go further if we want to create a truly unified campaign experience for today’s audiences, and this starts with taking an honest look at how integrated your campaign model really is. Kantar Milward Brown’s ‘Art of Integration’ study, revealed that brands believe they are excelling at executing integrated strategies, marking themselves as 89% integrated. However, consumers were less convinced of the integrated nature of their campaigns, marking advertising “campaign fit” at 58%.
Eurazeo has launched a Sustainable Maritime Infrastructure thematic fund (the Fund) to finance more environmentally friendly infrastructure and technologies in the maritime sector that support the transition to a low carbon economy. The fund will have the objective of pursuing sustainable development within the meaning of Article 9 of Regulation (EU) 2019/2088 (known as the “Disclosure Regulation”) and will participate directly in the deployment of O+, the Group’s ambitious ESG strategy – one of the pillars of which is the achievement of net carbon neutrality by 2040.
Ice cream brand Ben & Jerry’s has pledged to remove all single-use plastic items and packaging from its products and stores by the end of 2020, replacing them with biodegradable or compostable alternatives.
A new report is calling for New Zealand institutional investors to allocate around 10 per cent of their portfolios to socially and environmentally postive “impact” investments. Financing the Future, a multi-media report released by green growth promotion group Pure Advantage, cited the huge potential of impact investment to improve environmental and social conditions while generating a return for investors. Simon Millar, executive director of Pure Advantage, said impact investing was possibly the most viable financing strategy for creating a desirable future. “To resolve societal and environmental challenges such as affordable housing, biodiversity loss and climate change, we have three basic options: raise taxes, raise national debt or facilitate more private and community sector investment into social and environmental issues,” Millar said.
There are a number of ways in which you can begin your transition to net zero and we have provided information below on some of the key recommendations and highlighted how we can help you achieve net zero: Steps to net zero Our ambition is to be the sector’s partner of choice on its transition to a low carbon future.