Carbon labels and digital passport for clothing, accessories and shoes may quickly become fashions hottest new trend. Telling end users how to wash or take care of their wares is no longer enough to appease today’s green-led consumers. Weary of greenwashing (only 20 Percent of consumers actually trust brand sustainability claims), consumers are looking for hard facts before giving up their dollars.
I’ve spoken before about the heavy impacts of fast fashion and how the revolving of trends with every season has snowballed into widespread pollution, a waste crisis, and the exploitation of workers. And yet, there are few signs of change.
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