There’s no denying that today’s customer expects more sustainability from the firms and organisations with whom they do business. According to KPMG research, larger companies devote greater resources to ESG (environmental, social, and governance) initiatives. However, according to a YouGov and World Kinect Energy Services study, 40% of SMEs (small and medium enterprises) have no plan in place to become more sustainable, with 30% having no intention of doing so at all. This is due in part to the pandemic’s costs and consequences.