Mattel Launches Its First Carbon-Neutral Toys, Plus A 99% Recycled Model – DesignTAXI.com
Mattel, the poster kid of plastic toys, has been shaking off this less-friendly association over the past years and now hopes to use 100% recycled, recyclable, or bio-based plastic materials across products by 2030. The toymaker’s latest launch is a significant step—it involves its first-ever carbon-neutral toys, as well as a Matchbox Tesla replica designed with 99% recycled materials. Starting kids young on protecting our planet, Mattel has released a toy collection about living sustainably for ages one and up. The MEGA BLOKS Green Town range, it says, is also “the first-ever toy line available at mass retail to be certified CarbonNeutral.” In a timely fashion, these have been made available in the spirit of Earth Month.
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