Merrell announces ‘This is Home’ – a multi-year sustainability commitment aimed at protecting the outdoors

, Merrell announces ‘This is Home’ – a multi-year sustainability commitment aimed at protecting the outdoors, TheCircularEconomy.com

Merrell, the leading outdoor performance and lifestyle brand, today announced This Is Home, a multi-year sustainability initiative designed to inspire consumers to protect the nature that shapes their everyday lives. The campaign will focus on digital, social, and connected TV while showcasing Merrell footwear and apparel that is made with more sustainable materials. The goal is to inspire people to get outside while minimizing their environmental impact.  To kick off the inaugural year of This Is Home, Merrell is launching a multinational product takeback and resale program called Merrell ReTreadSM, which will save 300,000 pairs of footwear from landfills in our own backyards. This first of its kind program introduces the takeback economy to the footwear industry and is a step towards a more circular economy.

Read the full article at: www.outdoor-insight.co.uk

Leave a Reply

Your email address will not be published.