A new study of 2,040 Australians, titled Who Do You Believe?, has found there’s a big opportunity for brands to become leaders in the sustainability space by taking greater tangible action on social and environmental issues. Almost three out of four Australians could not name a single brand or business they believe is helping improve social or environmental issues. In March, Mumbrella uncovered Australia’s top ten most prolific businesses on sustainability. The data showed actions from brands and businesses are failing to ladder up to expectations and even when they do act, 86% of Australians are sceptical about the social or environmental claims they make. But according to Australians, some brands are leading the charge. Of the one in four who could name a brand; one in five named Woolworths, one in ten named Coles and one in 20 named Cotton On.