Most Icelanders Support Ban On Single-Use Plastic Bags In Stores

Maple Leaf Foods is committed to reducing our environmental footprint on energy, water and waste, while advocating for change across the industry. Our vision is to be the most sustainable protein company on earth.

It is said that underpinning all movies in history there are ultimately only 36 formulae to tell a story, be they arthouse productions or action-packed blockbusters. In the same vein, in our recent book, Understanding How the Future Unfolds: Using DRIVE to Harness the Power of Today’s Megatrends, we investigated some of the megatrends that are potentially fundamental in many events and issues currently observed in the world – much like the underlying narratives that serve as the backbones of movies.

Nearly 800 million people globally are considered undernourished, and over 2 billion lack year-round access to adequate food. Many well-intentioned companies have attempted to address this issue, designing and selling affordable, nutritious products in developing countries. But unfortunately, these companies often forget one factor that is key to achieving their impact goals: Nutritious food products must be consumed frequently and consistently in sufficient quantities to produce positive health impacts. This in turn requires food companies to create consumption routines for consumers, while ensuring constant product availability. While penetration (i.e., the percentage of potential consumers who actually consume their products) has always been a key metric for food companies, few of these businesses focus on ensuring high consumption frequency for their products – including the companies marketing nutritious foods.