With word of mouth through social media driving purchasing decisions, influencer marketing is unlikely to disappear, but brands need to adjust their strategies. Influencers who can pull in audiences across multiple content categories and do behind-the-scenes creative work for brands will thrive. The shift will see brands move beyond traditional dressing or product placements and explore new ways to refresh their look and stand out online.
For Kroger, staying ahead means a focus on private brands, and the next phase of that strategy is all about sustainability and Fair Trade Certification.
Businesses need to deal with highly complex technical and economic challenges in order to meet plastic reduction targets, report shows…
Last week, Tesla received a profusion of praise for “recycling 100 percent of its lithium-ion batteries.” And since the EV incumbent’s 2020 Impact Report was released last week, this headline has been aggressively stalking me. It has appeared in numerous newsletters, come up on calls and reappeared in my inbox in the form of emails from multiple colleagues, friends and family members. I rarely cover a company’s impact or sustainability report. (The GreenBiz editorial ethos is typically to provide context and look more closely at the “how” and “why” of an initiative, rather than report on the announcement itself). If we’re being honest, I rarely ever read corporate sustainability reports in full. They often have an impossibly optimistic and congratulatory tone that’s a bit too saccharine for even my sweet tooth.
An Earthship is a type of passive solar house that is made of both natural and upcycled materials (such as earth-packed tires). Earthships can be completely off-grid or partially off-grid. Earthships can be built in any part of the world, in any climate (with a permit) and still provide electricity, potable water, contained sewage treatment and sustainable food production.
Sewage effluent is a major global driver of freshwater pollution, but conventional treatment technologies to mitigate sewage pollution are energy intensive, expensive and frequently provide sub-optimal pollutant removal performance. In this regard, integrated constructed wetlands (ICWs) have emerged as a potential alternative, cost-effective, natural treatment for sewage effluent, but major questions remain about their seasonal effectiveness and long-term ability to capture, retain and cycle nutrients with sufficient efficiency to reliably replace conventional treatment technologies. Furthermore, there is growing environmental concern regarding the inability of conventional treatment process to remove endocrine disrupting plasticizers and laundry microplastic fibres, and research is required to assess whether ICWs have increased potential to mitigate these plastic pollutants. Integrating hydrological, biogeochemical and analytical sciences, the student will investigate the potential of ICWs to provide an environmentally and economically sustainable alternative to conventional wastewater treatment technologies for the reduction of nutrients, plasticizers and microplastic fibres in sewage effluent. This field and laboratory intensive project will see the student lead on a comprehensive 18-month field sampling campaign, collecting water, sediment and plant materials from across numerous operational ICWs and their neighbouring river channels at hourly-to-monthly resolution. In the laboratory, the student will be trained in the operation of a wide range of state of the art analytical equipment, enabling them to deliver a novel, comprehensive and quantitative evidence base on the effectiveness of ICWs at treating sewage effluent. The student will gain extensive and highly valuable data analysis experience as well as opportunities to engage with a wide range of water, environmental and industry stakeholders. The professional training gained will provide rewarding career opportunities in conservation, regulation, research and industry organisations.