Nestlé’s Sustainability Secret: Prioritize Packaging Design with a Consumer-Obsessed Mindset
It’s only in the last couple decades that packaging has been getting appropriate attention from corporate executives at major consumer packaged goods companies. Yet, brand marketers still mostly focus on product development first, and bring in the packaging folks later. But at least one consumer packaged goods (CPG) leader is rethinking that strategy from a sustainability point of view. An upcoming Packaging Digest webinar will put sustainable packaging innovations and successes at Nestlé, the world’s largest food company, in the spotlight.
Source: event.on24.com
