New China regulations: Can your beauty brand benefit from new cosmetics claims rules?
The introduction of China’s CSAR means cosmetics companies now need to provide scientific evidence for any marketing claims. Carys Smith and Victoria Stoate from Ayton Global Research explain why this presents an opportunity for brands to improve their claims substantiation generally You may have seen the big announcement regarding changes to cosmetic regulations in China from the Chinese State Council, including changes for advertising claims substantiation.
Read the full article at: www.cosmeticsbusiness.com
