Consider this: What if a sleeping mask in a warehouse could tell the IT system that the customer’s order required it to be dispatched with a pillow and a copy of the bestseller, How to Sleep? And that it needed to reach its destination at a specific time and date, so the fastest and most sustainable method would be via Carrier X? The signal from this item sets in motion a picking device in the warehouse. A robot then delivers the mask, pillow and book to the packing station where an employee collates them tightly in a box, so no air gets shipped, and fewer packaging materials are needed. Finally, Carrier X delivers the whole consignment to the customer in a single journey, via a quick and fuel-efficient route.