NYC Curb-To-Market Challenge Launches with $500,000 Prize

There are times when the challenge of plastic waste seems so immense and so intractable that solutions feel difficult to find. More than 60 percent of plastics end up in a landfill or the natural environment. Millions of tonnes of plastic waste spill into the oceans every year, creating highly visible ecological devastation, a stark reminder that immediate action is needed.
Yet by working in partnership, the consumer goods industry can make a profound positive difference. At The Consumer Goods Forum (CGF), we know that business collaboration is an essential part of the answer. We may be competitors in business, but together we are making the case for change, using our influential reach to create changes for people, business and planet.
The 41 members of our Plastic Waste Coalition of Action​ – representing more than 10 percent of the global plastic packaging market – are striving to deliver the solutions that industry can provide.
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During an Erasmus philosophy course in Barcelona, I came across the philosophy of animal rights activist Peter Singer and realised that there was a huge ethical problem – around slaughtering animals for food- about which little was being done. This insight stayed with me for years. After leaving McKinsey I planned to take a year off, but I quickly met Daan Luining and Mark Kotter. Daan had a great idea, Mark had a distinctive technology and I had the commercial insight to do something with the ethical problem. Together we founded Meatable. Industrial meat farming is unsustainable.