‘Paper’ beer bottles and more recycled packaging targets as brands step up to plastics crisis | Reuters Events | Sustainable Business
In part one of his monthly Cheat Sheet roundup of sustainability news, Oliver Balch looks at the flurry of new innovation and commitments to tackle plastics waste. It’s been a busy month for plastic, with global brands making a string of significant announcements, new design innovations hitting the shelves, and some serious cash finally landing on the table. On the innovation side, beer brand Carlsberg has launched the world’s first “paper” beer bottle made from wood fibre. Four years in gestation, the Green Fibre Bottle is the result of a joint project with tech firm ecoXpac and packaging company BillerudKorsnäs. The innovation, which uses a bio-based PEF polymer film “inner barrier” to retain the liquid, forms part of the brand’s goal of reducing its carbon footprint by 30% by 2030 (against a 2015 baseline).
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