Planting the CEAD: Marketing Sustainability Efforts

In today’s podcast we were able to bring together two very topical areas that are on the top of all business owners minds (hopefully). Michelle Carvill came on to discuss the merits and ways to create a strategy that can improve not only your marketing but your carbon footprint too. Listen in for further details and insights as Melanie Boylan talk to Michelle Carvill. ‘Sustainable Marketing – How to drive profits with purpose’ – is her fifth book which she co authored along side Gemma Butler and Geraint Evans, published by Bloomsbury. And aligned with this, Michelle has developed a Sustainable Marketing course for CIM (The Chartered Institute of Marketing)