Small, fast-growing companies are often reactive rather than proactive. They have no choice: They’re running so fast to take advantage of new sales opportunities that their fulfillment operations can barely keep pace. Operations end up sprawled across multiple facilities, with labor and manual operations muscling orders out the door. They get the job done until they reach that point where it’s not feasible to just throw more labor at the problem. That was the situation at Pitman Creek Wholesale. Based in Kentucky, Pitman Creek is one of the largest players in an industry that otherwise flies under the radar—sportfishing lures and tackle, with a deep specialization in bass fishing.
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