Retail 2020: Your next grocery run or closet refresh may be powered by Microsoft and our customers embracing tech intensity

, Retail 2020: Your next grocery run or closet refresh may be powered by Microsoft and our customers embracing tech intensity, TheCircularEconomy.comAs we embark on a new year (a new decade, in fact!) and look ahead to next week and another National Retail Federation conference and expo, I am inspired to pause and reflect for a bit on the successes of the past year. And the highlights that first come to mind are not from Microsoft but rather from our customers and partners – those retailers and companies supporting the retail industry with technology that have truly embraced our industry’s new normal – constant disruption – with fresh thinking and innovation.  We often hear that every company is becoming a software company, and this feels especially true for the retail industry right now, as many across fashion, fast-moving-consumer goods, food service and more are building their own net new digital capabilities.  We refer to this concept as tech intensity – not only using technology for technology’s sake, but also using it to build net-new capabilities to propel your business forward.

Read the full article at: news.microsoft.com

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