A new collection of environmentally sustainable footwear and apparel has been launched by ASICS using new circular processes.
The new ‘Earth Day Pack’ is the ASICS brand’s most planet-friendly cross-category collection to date, it says, having been created using a circular manufacturing approach that saw around 5 tonnes of textile waste, the equivalent of 25,000 t-shirts, recycled into new shoes.
The pack includes products from across ASICS running, court, and Sportstyle ranges, including sports and running shoes, as well as a wide range of clothing. And all footwear feature a specially created sunflower icon symbolising the brand’s commitment to preserving the planet for future generations’, ASICS says.
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The Swedish flat pack furniture giant, which is based in Leiden in the Netherlands, said it will only design products made from renewable and recycled materials by 2030.
The European seed sector is dedicated to developing robust and resilient varieties, that perform well also under increasingly extreme and fast changing weather conditions.