Second-hand shopping is being revolutionised and expanding the circular economy

Conscious consumers are championing the resale of goods to reduce waste and extend the active life of garments and other products, and innovators in the retail sector are responding.

The transient ownership of goods is an emerging trend that has been on the radar of Flux Trends since 2012.

“The growth of sustainable consumption seems to be reaching its tipping point and accelerating as more people understand the environmental impact of waste and strive to support the circular economy,” says founder Dion Chang.

“For the fashion industry, 2020 is going to be like a cleaver, dividing it into before and after. Some environmentally conscious consumers who feel concerned about so much waste and throw-away culture are now looking for an alternative to the traditional fashion retailers. The drive to lengthen the lifespan of a garment, in turn, has accelerated slow fashion, the circular economy, and sustainability,” adds Chang.

Read the full article at: themediaonline.co.za