Single-use cup consumption plummets in South Korea

May 12th 2021 marked a special day in the global quest against pollution. It marked an important milestone that, if it is to become law, could bring us one small step closer towards the achievement of a zero waste society. The EU published its Zero Pollution Action Plan, aimed at decreasing air, water and soil pollution. This will hopefully lead the way for other global regions to follow suit. While this is certainly a long-awaited milestone, it is important to note that the achievement of zero pollution is strictly linked to the achievement of zero waste. There cannot be a zero pollution society without there being a zero waste society. This is why, to achieve its zero pollution objective, the EU has to adopt strong policy measures to drastically decrease waste at source, as well as our reliance on waste incineration, in order for the plan to have a real impact once it is put into practice.