Sustainability and digitization hold the key to long-term value for family businesses
Not every family business begins with ambitions of multigenerational longevity, but that’s where the most successful land, even though the odds are stacked against them: Only one in 10 family businesses makes it past the second generation. The COVID-19 pandemic and the global recession brought home just how much hard work it takes to create a legacy and how important agility is. And the response from family businesses has been impressive.
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