Sustainability: the economic argument for investors

The Woolmark Company, On and SALEWA have announced the prize winners and 12 innovative finalists’ concepts for the Woolmark Performance Challenge 2021 – the preeminent ideas platform for the sports and performance market.  This year, the Woolmark Performance Challenge partnered with two brands for the first time: Swiss running specialists, On, and Italian skiwear experts, SALEWA. On challenged participating students to explore apparel innovations that respond to the highest demands of performance for modern outdoor runners, whist maximising fashion-forward wearability. Whilst SALEWA asked entrants to innovate low environmental-impact fabric technologies to create thermo-regulating apparel for mountain activities.  The Woolmark Performance Challenge is a world-leading incubation program for tertiary students. It encourages innovative thinking resulting in ground-breaking ideas whilst fostering the education and development of the next generation of game-changers. From more than 400 entries from across the globe, the 12 most promising ideas were selected as finalists, before judges selected the winners for each category.